David Shiffman at Southern Fried Science has come up with a very innovative way to attract donations to shark feeding ecology project. If you make a donation of over $3,000, you will be able to name the shark and track it in Google Earth for up to two years!
Their project has raised over $6000 so far (more than double their original goal), so it seems to be in good shape. From the project website:
We will be using a non-lethal research technique called stable isotope analysis to help understand the diet and food web interactions of several species of sharks in coastal South Florida, information that will help fisheries and wildlife managers to better conserve and protect them!
You can read more about this project over on the Southern Fried Science website.