New “Businesses” layer for Google Earth and iPhone Google Earth

Google has added a new “Businesses” layer visible in both the desktop Google Earth application and iPhone Google Earth. For the savvy desktop Google Earth user, this isn’t exactly “new”. You could have (and still can) show most of the same placemarks by turning on the “Places of Interest” layer folder which is hidden near the bottom of the layers list. However, the new “Businesses” layer is found under the top layer folder called “Geographic Web” along with the Panoramio and Wikipedia layers (which are also available in Google Maps and the iPhone Google Earth. This just makes it a tad easier for people to find useful placemarks for businesses in any given area, and makes available all this info to iPhone Google Earth users for the first time. (Just a little nit: I don’t like the fact the layer is underneath the “Places” layer folder – it should be right below the “Wikipedia” layer IMHO).
The layer lets you see different placemarks for different types of businesses (fork and knife for restaurants, shopping cart for stores, etc.), and clicking on the icons provides reviews and other details and links to get directions. On the iPhone version you can even click on the business phone number to call them with a single click!
This new layer feature was announced during the Google I/O conference going on right now in California. I hope we get a couple of other announcements for the Google Earth platform today or tomorrow. Meanwhile, I’m envious of the Google I/O attendees who all got a free developer Android phone for attending!

About Frank Taylor

Frank Taylor started the Google Earth Blog in July, 2005 shortly after Google Earth was first released. He has worked with 3D computer graphics and VR for many years and was very impressed with this exciting product. Frank completed a 5.5 year circumnavigation of the earth by sailboat in June 2015 which you can read about at Tahina Expedition, and is a licensed pilot, backpacker, diver, and photographer.


  1. Hi! This one is really great shopping,this is very useful for the readers and every body really like it due to its creative ideas so keep up post cont….. Thanks.

  2. Tiberiu Cazacioc says:

    How could I have private layers, available for any user of Google Earth, like those mentioned in the post, or like, for example layer Greenpeace ?

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