CNNMoney has just published (from Business 2.0) an article discussing how Google Earth (and other virtual globes) can be used successfully for advertising. The featured example is a campaign by Saturn for their car the Aura. They did a test with 6 regions last fall, which you can try here. In this case, they use video clips which show you flying into the selected dealership using Google Earth. GE enabled them to make many videos showing customized flying tours more quickly. According to the Business 2.0 article, the test campaign resulted in millions of visits and over 1000 test drive requests. This was significant enough that they plan to expand the campaign to a larger number of dealerships.
Examples of other ad campaigns done with Google Earth:
- Mission Impossible III
- British Army on Everest
- Adidas FIFA World Soccer Promotion
- Discovery Channel
- King Kong DVD promotion
- Fiat Torino Olympics promotion
- National Geographics
About Frank Taylor
Frank Taylor started the Google Earth Blog in July, 2005 shortly after Google Earth was first released. He has worked with 3D computer graphics and VR for many years and was very impressed with this exciting product. Frank completed a 5.5 year circumnavigation of the earth by sailboat in June 2015 which you can read about at Tahina Expedition, and is a licensed pilot, backpacker, diver, and photographer.
Maxwell Wang says
This is an great tool to explore the world! Just a quick question, how to add in some information about a specific organisation e.g University?
Zorzou Liana says
WE WOULD LIKE TO LOCATE OUR HOTEL IN GOOGLE EARTH HOW WE CAN DO IT?
PLEASE INFORM US.
Ed Peterson says
How do I contact someone to advertise on Google Earth when people click on my location?
Travis Brown says
I am an electrician and i was wondering how much it would cost to advertise when someone was to click on your local area