Wired magazine has recently (their October issue) published a story called “Better Directions” which talks about the effects Digital Mapping is having on the world. The author illustrates how McDonalds used GIS systems starting in the 1980s to figure out where best to build. The article also talks about Google Earth and the amazing potential it has to revolutionize the business and consumer view of the world. Finally, the article correctly points out that some of the information can be overwhelming, or worse, harmful. It’s not a long story, and worth a read.