Borders Books UK teams up with Google Earth, media partner the Daily Telegraph, and Walker Books to take Wally to his biggest game ever. (NOTE: Wally is known as “Where’s Waldo?” in North America.) Starting on Monday, November 3rd, the competition will be launched to find Wally in Google Earth.
The competition can be entered online only at borders.co.uk/whereswally. To win, fans will have to follow a series of daily clues to find Wally, hidden on Google Earth in seven different locations across the globe. The first daily clue will appear exclusively in the Daily Telegraph on Monday 3rd November and then a new clue will appear on borders.co.uk/whereswally each day for the following six days.
Anyone who finds Wally’s location on any individual day will be entered into a prize draw to win loads of Wally’s merchandise. Anyone who finds all seven secret locations on Google Earth will then need to enter all the longitude and latitude references on the Borders website to get to the final round. The winner, drawn at random, will win a fantastic holiday to Wally’s secret final destination.
The competition will run from 3rd-9th November only, so get those bobble hats on, don those red and white stripes, and start searching for Wally now.
See the full press release for more details.
It will be interesting to see how the search will be implemented. In past contests, KML network links were used to bring up “hidden” locations and puzzles at select times. The problem is that KML knowledgeable people can generally find the locations pretty easy this way. However, it is possible – if Google cooperates – to hide images in the base imagery of Google Earth. This would make the hunting a bit more challenging. Another way would be to include Wally inside 3D buildings as was done by one modeler seen here.