Google really believes mapping technologies are an effective way to communicate important initiatives – like those supported by their Google.Org organization. In fact, they believe it so strongly they are putting up money to prove it. The Google Earth Outreach team collaborated with Google.org to pilot a number of small grants to see what would result. The Dreaming New Mexico project was one result. Now, Google is offering the Google Geo Challenge Grants program to non-profit organizations around the world. Grants are between US$5,000 and $100,000. Learn more and apply here. I highly encourage non-profits to give this a hard look. Not only will you get money to help create the content, but you’re likely to get a lot of good public exposure if your resulting map effectively communicates your organization’s message.