The Google Earth Outreach program was announced last June in a media-filled room at the NewYork Google Offices (which I attended). The purpose of Outreach is to provide assistance to a variety of non-profit organizations to illustrate their causes using Google Earth. But, it’s not just about the tool, it’s also about the platform of millions of users combined with Google’s brand to gain greater visibility to their campaigns. The Outreach program in the last few months has provided a number of very useful tutorials and highlighted some of the organizations making the best use of the Google Earth platform to date. These tools are in most cases very useful to anyone developing Google Earth content.
Last night, the Google Earth Outreach team announced some big updates to their site including:
Getting Started Guide – new guide to help get started creating visualizations with Google Maps or Earth (or both).
Case Studies Updated – New case studies describing how various organizations are using Google Maps/Earth. News ones: “Ecology of the Ancient Bristlecone Pines“, “EDGE of Existence“. And updated ones: “Neighbors Against Irresponsible Logging (NAIL)“, and “Appalachian Voices Mountain Top Removal Campaign” (note: see the story about RJK Jr. blogging on the official Google Blog about this – also last night).
Spreadsheet Mapping Tool 2.0 – a new version of this tool has been released which can create useful KML files from spreadsheets.
Colloborate on Your Maps – this new tutorial has been added.
To help illustrate the organizations wanting to get involved with Google Earth Outreach, they have added a map on the main page. You can add your organization to the map. I’m really glad to see these updates to the site. The Outreach program also highlights a number of Google Earth visualizations you should see. Check out the Outreach Showcase on Environmental Science, Current Affairs, and Public Health. By the way, qualifying non-profit US organizations can get Google Earth Pro grants as well.