Google Earth Advertising Gets More Credibility

Business 2.0 logoCNNMoney has just published (from Business 2.0) an article discussing how Google Earth (and other virtual globes) can be used successfully for advertising. The featured example is a campaign by Saturn for their car the Aura. They did a test with 6 regions last fall, which you can try here. In this case, they use video clips which show you flying into the selected dealership using Google Earth. GE enabled them to make many videos showing customized flying tours more quickly. According to the Business 2.0 article, the test campaign resulted in millions of visits and over 1000 test drive requests. This was significant enough that they plan to expand the campaign to a larger number of dealerships.
Examples of other ad campaigns done with Google Earth:

About Frank Taylor

Frank Taylor started the Google Earth Blog in July, 2005 shortly after Google Earth was released. He worked in 3D graphics for many years and was very impressed with this exciting product. Frank left in 2009 to circumnavigate the earth by sailboat as part of the Tahina Expedition.



Comments

  1. Maxwell Wang says:

    This is an great tool to explore the world! Just a quick question, how to add in some information about a specific organisation e.g University?
    Thanks

  2. WE WOULD LIKE TO LOCATE OUR HOTEL IN GOOGLE EARTH HOW WE CAN DO IT?
    PLEASE INFORM US.
    MANY THANKS
    Liana

  3. Ed Peterson says:

    How do I contact someone to advertise on Google Earth when people click on my location?

  4. Travis Brown says:

    I am an electrician and i was wondering how much it would cost to advertise when someone was to click on your local area

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