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February 21, 2007
Google Earth Advertising Gets More Credibility
CNNMoney has just published (from Business 2.0) an article discussing how Google Earth (and other virtual globes) can be used successfully for advertising. The featured example is a campaign by Saturn for their car the Aura. They did a test with 6 regions last fall, which you can try here. In this case, they use video clips which show you flying into the selected dealership using Google Earth. GE enabled them to make many videos showing customized flying tours more quickly. According to the Business 2.0 article, the test campaign resulted in millions of visits and over 1000 test drive requests. This was significant enough that they plan to expand the campaign to a larger number of dealerships.
Examples of other ad campaigns done with Google Earth:
- Mission Impossible III
- British Army on Everest
- Adidas FIFA World Soccer Promotion
- Discovery Channel
- King Kong DVD promotion
- Fiat Torino Olympics promotion
- National Geographics
Posted by FrankTaylor at February 21, 2007 8:48 AM
Comments
Posted by: Maxwell Wang at May 6, 2007 10:04 PM
WE WOULD LIKE TO LOCATE OUR HOTEL IN GOOGLE EARTH HOW WE CAN DO IT?
PLEASE INFORM US.
MANY THANKS
Liana
Posted by: Zorzou Liana at September 13, 2007 5:26 AM
How do I contact someone to advertise on Google Earth when people click on my location?
Posted by: Ed Peterson at April 30, 2008 8:34 PM
I am an electrician and i was wondering how much it would cost to advertise when someone was to click on your local area
Posted by: Travis Brown at September 28, 2008 10:24 PM
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NOTE: Please use English. Comments are moderated.
This is an great tool to explore the world! Just a quick question, how to add in some information about a specific organisation e.g University?
Thanks