Mazda has just started a contest in which you can win (US Citizens only) a Mazda CX-7 SUV by playing a simple game in Google Earth. They call it the Mazda CX-7 EarthSearch Sweepstakes. This is a little better than the Fiat contest back during the winter Olympics. In the Mazda contest you are given clues, you then have to zoom in close to look at the satellite photos of the target region at an altitude of 5000 feet or less. Then you should be able to find the hidden location.
After the first clue you are prompted to give your name and address before you can go further with the contest. Also, they only give one more location at this point and will give more locations after May 9th. This is to keep you hooked to playing the game. Whether they got the idea from Fiat or not, it’s yet another example of a company using Google Earth’s popularity as an advertising tool.
- Mission Impossible III
- British Army on Everest
- Adidas FIFA World Soccer Promotion
- Discovery Channel
- King Kong DVD promotion
- Fiat Torino Olympics promotion
- National Geographics
[EDIT: by the way, I’m carefully moderating the comments to only include hints – no direct answers to clues. Also, to keep the length of the comments down, I have begun excluding most comments which just say “thanks”, or don’t add value to the game or the story.]