If you have not yet registered for the Where 2.0 conference, you can get a 10% discount by being a Google Earth Blog reader. The O’Reilly Where 2.0 conference brings together the people, projects, and issues leading the charge into the location-based technology frontier. Location-aware technologies combined with mapping and other data are poised to create a whole new class of web apps and services. Where 2.0 will explore what’s viable now, and what’s lurking just below the radar. Meet the people behind the mash-ups and the platforms, and the people looking ahead to the future of geospatial. Where 2.0 will be held June 13-14, 2006 at the Fairmont Hotel San Jose, California. Google Earth Blog readers get 10% off registration using code whr06gglerth. For more information visit http://conferences.oreilly.com/where.